![]() "My comment to Brian was that this is the pickle out of the jar," Malone said in an interview with CNBC's David Faber. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower There is no successor,” Musk tweeted at the time.ĪP Business Writer Mae Anderson contributed to this report.Best Debt Consolidation Loans for Bad Credit “No one wants the job who can actually keep Twitter alive. He’s upended the platform’s verification system and has scaled back content moderation and safeguards against the spread of misinformation.īantering with Twitter followers late last year, Musk expressed pessimism about the prospects for a new CEO, saying that person “must like pain a lot” to run a company that “has been in the fast lane to bankruptcy.” He began his first day firing the company’s top executives, followed by roughly 80% of its staff. Musk’s tenure at Twitter’s helm has been chaotic, and he’s made various promises and proclamations he’s backtracked or never followed up on. It’s been nearly six months since he said that. Musk also said at the time that he expected an organizational restructuring of Twitter to be completed in the next week or so. Musk said he never intended to be CEO of Tesla, and that he didn’t want to be chief executive of any other companies either, preferring to see himself as an engineer. Musk had to testify in the trial in Delaware’s Court of Chancery over a shareholder’s challenge to his potentially $55 billion compensation plan as CEO of the electric car company. Last November, Musk was questioned in court about how he splits his time among Tesla and his other companies, including SpaceX and Twitter. Shareholders of the electric car company have been concerned about how much of his attention is being spent on Twitter. ![]() Shares of Tesla rose about 2% Thursday after Musk made the announcement. Proulx added that advertising is not the only challenge that Twitter’s new CEO will face – after all, Musk has “fundamentally altered” Twitter both as a product and a community, arguably “for the worse.” ![]() “Even though there’s skepticism and all marketers live in the ‘show me’ state right now with regard to Twitter, if in fact she does go to Twitter this is a powerfully reassuring move.” “If anyone can translate the Musk vision into advantages for marketers she’ll be able to do it,” DiMassimo said Friday, prior to Musk’s confirmation. Last month, Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades. Yaccarino worked at NBCUniversal for nearly 12 years - with her team generating more than $100 billion in ad sales since 2011, her company bio notes.Īccording to LinkedIn, Yaccarino previously served as NBC’s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Mark DiMassimo, founder and creative chief of ad agency DiGo, said Yaccarino successfully integrated and digitized ad sales at Comcast and NBC - and that her track record of cross-selling ads across different platforms could appeal to Musk as he tries to transform Twitter from a social media company to a bigger media platform. Musk said in late April that advertisers had returned, but provided no details. ![]() Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. ![]()
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